Create Character Art for Marketing Campaigns
A marketing campaign ships character art across 8+ surfaces in 30–90 days: hero banner, paid social (Meta, TikTok, LinkedIn each different aspect ratios), email header, billboard, newsletter, video pre-roll, podcast ad tile. Each surface wants a different angle or pose of the same character. The cheapest path is one AI multi-angle generation up front, then per-surface composition. EZ Character outputs 8 angles per upload at 1536px on paid tiers — enough resolution for everything except large-format outdoor (which needs an upscaler pass on top).
- 01
Map every campaign surface
Sketch the surface list: hero web banner (3000×1000), Meta feed (1080×1080), Meta story (1080×1920), TikTok (1080×1920), LinkedIn (1200×627), email header (600×200), billboard (14×48ft scaled), video keyframe (1920×1080). Each surface = one pose.
- 02
Generate the multi-angle character pack
Run the 8-angle generator on your campaign character. Pull the strongest three-quarter for hero placements, profile for narrow-aspect surfaces (story, banner), front for square social, and action poses for video keyframes.
- 03
Crop per aspect ratio
Never re-roll for different aspect ratios — crop tight from the 1536px source. 16:9 hero, 9:16 vertical social, 1:1 feed, 4:5 portrait — all derive from one pose if it is well-composed. The multi-angle pack gives variety; cropping gives aspect range.
- 04
Upscale for large-format use
Billboard at 14×48ft viewed from 50ft requires roughly 4000×1200px effective resolution at viewing distance. Run the AI output through a dedicated upscaler (Topaz Gigapixel, Magnific) at 3–4x for outdoor and print. Vector-trace text and logos.
- 05
Build a campaign style guide
Document the character, color palette, type pair, and approved poses. Send to every freelancer, agency, and contractor on the campaign so the brand stays locked across surfaces. The multi-angle reference is the centerpiece of the guide.
- High-contrast color blocking outperforms photographic backgrounds in paid social — character on a flat saturated color reads at 200×200px feed thumbnails.
- Honest framing: AI-generated character art works at the rate cards of paid social and digital banner; out-of-home (billboard, transit) still benefits from human finish for premium polish.
- For TikTok and Reels, the character must read in 3 seconds — bold pose, strong silhouette, no fine detail.
- Hero pose (three-quarter, mid-action) works on roughly 70% of surfaces. Reserve other angles for narrow aspect ratios or specific feature surfaces.
- Pre-trace the character into vector for the type-overlay version — raster character + vector type is a clean composition that scales to billboard without re-rendering.
- For OOH (out-of-home), generate at 1536px max AI then upscale 4x — billboards viewed from distance forgive moderate softness, but visible pixel artifacts kill the brand.
- Disclose AI use in campaign press if the brand has a public AI-use policy — bigger brands (Coca-Cola, Heinz) have disclosure norms; smaller brands typically do not require it.
Ready to create consistent character views?
Upload a reference image and generate multi-angle views that stay true to your character.
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