InVideo Character Consistency — Template-First Video Creation and the Character Reference Gap

InVideo is one of the most-used online video editors globally, with a template-first approach that makes video creation accessible to marketers, educators, and creators who don't have editing experience. InVideo added AI image generation and AI video capabilities in 2024, integrating them into the template workflow. The AI features can generate characters from prompts, but like every general-purpose video tool, character identity drifts across independent generations. For creators building recurring character series — a brand mascot across multiple marketing videos, a consistent educational character across lesson videos — a locked multi-angle reference set from EZ Character provides the canonical character that every InVideo project references.

Last updated May 20, 2026 · By the EZ Character team

InVideo vs EZ Character at a glance

Criterion	EZ Character	InVideo
Primary use case	Static multi-angle character reference sheets	Template-first online video editor with integrated AI generation
Output type	Multi-angle PNG/JPG reference sheets	Edited video with AI-generated clips, stock footage, and template scenes
Pricing (entry)	$0 free tier (40 free credits every month)	Free with watermark and limited exports; $15/mo Plus for watermark removal and more AI credits
AI character feature	Multi-angle generation in one pass	AI image generator + AI text-to-video (single outputs per generation)
Target audience	Creators building the reference layer	Marketers, educators, social creators — template-first video production
Multi-angle static output	Yes — 8 angles per job	No — individual image/video outputs
Best for	Building the locked character reference that keeps InVideo series characters on-model	Quick, professional-looking video creation with templates — brand videos, educational content, social campaigns

When to use each

EZ Character

You're producing a video series with a recurring character — a brand mascot for marketing videos, a consistent educational character, a series protagonist. Lock the reference first.

InVideo

You need template-driven video creation where character consistency across videos is not a concern, or you're producing one-off videos where per-video character variation is acceptable.

Frequently asked questions

Does InVideo AI maintain character consistency across videos?

InVideo's AI features generate images and video clips from text prompts or reference images. Within a single generation session, consistency is reasonable. Across separate projects and sessions — as in a recurring video series — character identity drifts because each generation independently re-interprets the input. A locked reference set used as the canonical input for every InVideo project is the most reliable path to cross-project consistency.

How do I use EZ Character output in InVideo?

Generate the 8-angle character reference in EZ Character. Export the angles you need as PNGs. In InVideo, upload them to your media library and use them as the reference images for AI video generation, or place them directly into template scenes. The workflow is the same as using any image in InVideo.

Is InVideo good for character-driven content or should I use a dedicated AI video tool?

InVideo's strength is template-first video creation — it's excellent for brand videos, educational content, and social campaigns where the template structure matters more than character animation fidelity. For character-driven content where the character IS the content (animated shorts, character storytelling), dedicated AI video tools like Runway or Pika produce better raw character output. Many creators use both: EZ Character for the reference, Runway/Pika for character animation, InVideo for final editing and template polish.

Can I use InVideo's free tier with EZ Character references?

Yes. InVideo's free tier includes basic AI features with watermark. EZ Character's free tier (40 free credits every month) produces watermark-free references at full resolution. For professional output, both tools offer paid tiers that remove watermarks and increase limits.

Try EZ Character free

Upload one image. Get 8 consistent angles. See the difference for your own character.

Generate your reference set

Free tier: 40 credits every month. No credit card required.