Hailuo AI Character Consistency — Rising Video Tool and the Reference Image Lever

Hailuo AI, developed by Chinese AI company MiniMax, emerged as a dark-horse contender in AI video in late 2024, with community benchmarks placing its image-to-video output alongside mid-tier competitors at an accessible price point. Hailuo's character animation capability is strongest in stylised and anime-adjacent content — a different strength profile from the photorealism focus of Luma and Runway. As with every image-to-video tool, Hailuo's character output fidelity is directly proportional to reference image quality. A locked multi-angle character reference set from EZ Character, particularly in anime and stylised illustration styles where Hailuo performs best, is the highest-leverage input improvement available.

Last updated May 20, 2026 · By the EZ Character team

Hailuo AI vs EZ Character at a glance

Criterion	EZ Character	Hailuo AI
Primary use case	Static multi-angle character reference sheets	Image-to-video and text-to-video generation (MiniMax)
Output type	Multi-angle PNG/JPG reference sheets	Video clips (up to 6s), stylised and anime-friendly rendering
Pricing (entry)	$0 free tier (40 free credits every month)	Free trial credits; paid tiers competitive with mid-market AI video tools
Style strength	Curated character styles including anime, manga, stylised	Strong in anime, stylised, and illustrated content — different from photorealistic-focused competitors
Character identity lock	High — 8 consistent angles per job	Depends on reference image quality; strong in stylised content
Multi-angle static output	Yes — 8 angles native	No — video-only
Best for	Building stylised/anime character references that play to Hailuo's strengths	Stylised and anime-adjacent character animation at a competitive price point

When to use each

EZ Character

You need a locked stylised or anime character reference set before entering Hailuo's video pipeline — especially for the art styles where Hailuo performs best.

Hailuo AI

Your character content is stylised or anime-adjacent and you want to test Hailuo's specific rendering strengths against alternatives like Kling and Runway.

Frequently asked questions

Is Hailuo AI better for anime character video than other AI video tools?

Community feedback in late 2024–2025 suggests Hailuo performs well on anime and stylised character content — potentially better than photorealism-focused competitors on that specific content type. For photorealistic character video, Luma and Runway remain stronger. For stylised and anime, Hailuo is worth testing alongside Kling.

How do I use EZ Character and Hailuo AI together?

Generate the multi-angle reference set in EZ Character (use anime or manga style presets for best Hailuo compatibility). Select the angle with the best composition. Upload to Hailuo as the image-to-video reference. The locked reference identity from EZ Character's multi-angle pass gives Hailuo the cleanest possible input.

Is Hailuo AI available outside China?

As of mid-2025, Hailuo AI has international access through its web platform at hailuoai.com. Availability and pricing may vary by region. Check the current access status before planning production workflows.

Who makes Hailuo AI?

Hailuo AI is developed by MiniMax, a Chinese AI company that also produces the MiniMax text model and Hailuo AI video generation platform. MiniMax is among the leading Chinese AI labs alongside ByteDance (Seedance, Jimeng), Kuaishou (Kling), and Zhipu AI.

Try EZ Character free

Upload one image. Get 8 consistent angles. See the difference for your own character.

Generate your reference set

Free tier: 40 credits every month. No credit card required.